As I mentioned before in
http://forums.graalonline.com/forums...ad.php?t=68391, and as many other people have in this topic, the website needs to be constantly updated. I'm not going to repeat what many other people have already said, though. The current website, forums, and the client seem to be based around Graal Kingdoms, rather than the wide diversity of servers we have online. I can understand why this is done, but advertising should be done as a whole to boast what we have here. Classic servers have a lot to offer, and players may find more interest in them at first glance than they do the gold servers, I would only hope this was more reflected in the website.
The art used on the website, in my opinion is highly unattractive, and no offence to the person who designed it, but there is something about it that I just don't like. If you look at other online games, you'll notice they have gone for an anime feel to their art.
The example I've provided, in my opinion looks much better then the Graal art, which in return attracts more people. The game in question is not necessarily flexible, in fact it's quite the opposite where as Graal is, but it still attracts people through the audience they have targeted.
Anime attracts a wide range of people of many ages with different interests, attracts a wide international audience, the audience that the example tries to attract, even Zelda has the said style. Anime fans are often depicted as “nerdy,” obsessing over anime, gaming and collecting related merchandise, this is how games gain a fan base, it's not all about the game in the end. If there was an investment in a nice set of commissioned art, which was updated frequently I think it would attract a lot more people to the game.
It obviously isn’t necessary to have anime styled art to help advertise for Graal, but considering the amount of gamers that style would attract, it is a definite winning choice. Other good choices would be to aim for a typical gaming style, possibly taking into consideration the way Zelda is advertised, the style in which it is drawn, and similar games. Remember that, despite the fact that not all gamers watch anime, all gamers invariably play games. Try to look at how other games advertise for ideas.