Well, it could 'brighten up the welcome message', so to speak. Or use HTML to highlight important points (ie. Rules, commands, etc). That's mainly the only reason why I would use HTML, to point out new paragraph topics.
Example
Quote:
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Originally Posted by Imaginary Welcome Message (HTML Enabled)
Welcome to [Server Name]
Rules: (Last Updated 1st June 2006)
Please make sure you keep up to date with the server rules, if you are unsure then please check the forums at [Random link to imaginary forums]
Updates:
New guns are due for release on 8th June.
ETC ETC
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It would neaten things out a bit using HTML, and if the person has it disabled then the PM isn't crowded with stupid HTML flags which don't do anything - thus making it easier to read.