[TribulationStaff]

Let me give you an example. In a mall, two new stores, which just happen to sell the same things, start construction the same day. The first lets the construction workers put up whatever they want on the shell that hides construction (band posters, picture calendars, etc). The second puts posters promoting their store, as well as posters depicting some of their products on theirs. Which store will seem more professional? Which store is going to be more anticipated?