Quote:
Originally Posted by LoneAngelIbesu
I have yet to run in to a typical design firm that spends weeks of doing market research, typing of pages and pages of webdesign analysis, so on and so forth. That is what "careful market research" implies -- something tediously professional, requiring some kind college degree to do it correctly. Obviously not something any of us can do. (But who knows, maybe things have changed since the last time I spoke to a webdesigner.)
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He is kind of on the right track, but I think because of the way he's wording things and because he isn't really going into depth of what he is suggesting it's coming across as unnecessary. Websites are a major tool in marketing, so things like debating on what kind of market it should target does really need to be researched, you can't just assume. Perhaps Stephen should elaborate on what he means by "careful market research" rather than you two bouncing off each other.