Quote:
Originally Posted by Scary_Sock
We aren't that ghetto, and I didn't intend to make the logo look ghetto. I added blood so I can have some fun while drawing the logo. I also was trying to make the book look all creepy. Thats why you see that its black, torn, and ripped.
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Okay.
So we've already brought this up, but you really need to think about target audiences and intended visual content when you're working on a piece.
If this were a drawing simply for your own enjoyment, certainly, add any elements that make it fun for you. That being said, this looks absolutely nothing like a hotel logo. Is it a terrible drawing/logo? No. It just doesn't work with your theme. At all. You're working for a hotel, not a haunted house.
You can still incorporate your own style along with elements that make the project fun for yourself, but you have to stick within guidelines. Like Daz said, think five star hotel. Convey the sense of aristocracy and comforts that go along with a classy hotel. That being said, don't go all cliche. Don't go drawing a bunch of fluffy pink pillows with dollar bills, chocolates, and fountains of joy all being enjoyed by a rich, classy sophisticate sporting a fabulous monocle, cane, and flannel tuxedo.
Symbolism certainly has its place, but use it sparingly. Consider employing the surrealist tactic of taking everyday symbols/objects loaded with pre-conceived notions/meanings, and create unusual juxtapositions with them. Advertise for the good of the hotel, but perhaps make us question why we crave the comforts of such an establishment; thus throwing us into an existential crisis for the next few days or weeks. Of course, that'd be deviating from a simple logo and turning it into an artistic statement (which would likely be a bad idea in this case)...but that's why I tend to dislike logos in the first place.
Try to think outside the box, but realize you do have guidelines if you're working with/for someone else.