[Eranian]

Don't make it free.
Make it worth playing.

Add more items that players can get without USDing.
Currently about 90% of the items are completely unobtainable for any new player who doesn't want to shell out a load of USD for them.

And then the general gameplay ends really abruptly when you get to level 16 and realise that you can already beat a bomy lord and that's basically the toughest mob in the game.

Kingdoms are such a mess that they're barely worth joining, especially since the playercount lately barely constitutes enough people for a single house, let alone 5 kingdoms.