[NeoJenova]

Create your hook, something that will keep the players on your server whether it be leveling or constant competition between eachother or whatever it is, make sure it is unique. please?

After that, to create your community make sure you create a way of constant interaction between your players, maybe the events, economy through co-operation or even co-operation through conquest. Just make sure there is someway a players MUST interact with eachother. Make it a constant and your community will evolve on its own.