Like in Tyhm's threads a while back on 'How to save Graal' I said..
Quote:
Originally Posted by Rufus
Most of all game sales happen in the fourth quarter of the year, Christmas being the season of both giving and spending ridiculous amounts of money; taking advantage of that is on the agenda of any marketing plan. With a surge in potential players writing out their Christmas lists, planning what great gifts they would like this year for their parents/grandparents to buy, a good start would be to implant the idea of a Graal subscription making a wonderful gift. Friends and relatives giving gifts are more interested in being able to physically give that gift and then see the reactions, you can't really have that satisfaction if there is no physical aspect to it as it is not at all fulfilling. Psychologically speaking, it is more satisfying for both parties to see the tangible gift. This "physical gift" psychology could be easily achieved simply by introducing subscription gift cards. The idea is pretty simple and could be useful for more than just for Christmas, as I personally have wanted to pay for an account for someone who could not afford it, but have not been able to do it legally..
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So yeah, I agree completely!