[Em]

The bar code is meant to signify that we have become little more than a numbered product in the eyes of the corporate machine. The fact that it is on a skull shows that we are products from birth till death, and that it is our only authentic value in the eyes of our capitalist consumer culture. The yellow is meant to offset this by adding an element of the ridiculous. The piece is meant as a satire.

I'm of the opinion that the bar code isn't nearly evident enough, and that the idea is lost. I will probably create a montage later on, in which other elements will make the message more clear.