[Tyhm]

Devil's been talking quite a bit about his contacts in the Australian Game Magazine industry, a relatively virgin territory for advertisement and, more importantly, one with a virtual monopoly. Thus, rather than having to decide between the literally hundreds of wide-circulation American magazines, one ad in one Australian magazine will reach a majority of the Australian readers - am I getting this right?

Well, anyway, what manner of format are we looking at for such an ad? Fullpage, halfpage, quarterpage, tower-ads? I imagine the space to work with is a factor of the advertising budget, but we could get an idea of the range. What manner of campaign would work best in Australia? I'm sure this isn't the first time it's come up, but what do Australians look for in video games? Surely not as obsessed with Grand Theft Auto as the Americans, or as obsessed with Guitar Hero as the Japanese?