[Shaun]

Anybody with talent is realizing they can focus their talents at either

a - a real life career that would financially compensate them for their efforts, abilities, and time
b - a free game where they are not required to purchase a subscription-based server, purchase a subscription-based account, or require that everybody who plays has to subscribe on top of all of that.

It's like paying a guy $20 to wash his car for him, then he charges all your friends $5 to help you.