[Shaun]

Graal used to be add-based before it was p2p. Every pm box would have an add. Unfortunately for Cyberjoueur, all the adds were French companies (I remember something about them being adult-themed??) written only in French and so only a very small percentage of players knew what the ads were about and bothered clicking them.

If Graal could get big sponsors like Pepsi, yeah, I'm sure they'd be able to make a profit from the business, perhaps even by a higher profit margin than they're doing now, as the game would be free to players (attracting many many players to see the ads). I don't think it's an option Cyberjoueur is willing to risk trying though.