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Originally Posted by Curt1zzle
It still follows the same general principles - When there is a high demand for something, such as p2p accounts, they can raise the prices and still make a profit.
If there was only a few people ever upgrading, upping the price would slow whatever incoming upgrades they have to a stand still.
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But, demand goes down when prices go up. So if there is no shortage of supply, it is not always in a company's best interest to raise prices, even when demand is up.